Press Release

Newcomer Off the Grid Enters Growing Protein Waffle Category with 12g Complete Protein Per Serving

Available in three flavors that deliver on 9 essential amino acids to help fully fuel your day

Company Release - 5/9/2019 9:01 AM ET

BATTLE CREEK, Mich., May 9, 2019 /PRNewswire/ -- Fueling your morning just got easier thanks to 12g of complete protein per serving from new waffle brand Off the Grid. Available in the freezer aisle beginning in June, Off the Grid's classic waffle flavorsVanilla Buttermilk, Cinnamon Brown Sugar and Wild Blueberry – are made with a unique recipe that will fill your kitchen with the delicious aroma of freshly-made waffles in minutes, while delivering the nutrients you need to take on whatever adventure the day may bring. 

Fueling your morning just got easier thanks to 12g of complete protein per serving from new waffle brand Off the Grid. Available in the freezer aisle beginning in June, Off the Grid’s classic waffle flavors – Vanilla Buttermilk, Cinnamon Brown Sugar and Wild Blueberry – are made with a unique recipe that will fill your kitchen with the delicious aroma of freshly-made waffles in minutes, while delivering the nutrients you need to take on whatever adventure the day may bring.

"Off the Grid waffles were created to deliver a hearty and wholesome breakfast experience within any healthful lifestyle," said Laura Newman, Marketing Director at Off the Grid. "With Off the Grid, we wanted to give consumers something more, something different. Crafting waffles with complete protein was very intentional for us – so that we could offer protein that is valuable to our bodies. We also know high protein food doesn't always deliver on taste, so we took huge care in ensuring the food experience delivers in a way that means you don't have to compromise."

So, what is a Complete Protein?
"Proteins are made up of amino acids - there are 20 that your body uses - but there are nine that are considered essential because your body doesn't make or store them naturally, so you must get them through your daily diet," Sarah Ludmer, Registered Dietitian and Director of Wellbeing said. "When protein contains all nine essential amino acids in the right amounts, it's considered complete protein. With complete protein you're fully fueling yourself and your possibilities."

Off the Grid's complete protein comes from a recipe that combines soy protein isolate, whey protein concentrate, whole wheat flour, egg whites, hemp seeds and cage-free whole eggs, while bringing the warm, toasted flavors of Vanilla Buttermilk, Cinnamon Brown Sugar and Wild Blueberry easily into any morning routine. They are Non-GMO Project Verified, made with 100% whole grains, cage-free eggs and are free of artificial colors or flavors.

To learn more about the Off the Grid brand, please visit https://www.exploreotg.com/, Facebook at https://www.facebook.com/exploreOTG/, and Instagram at https://www.instagram.com/exploreotg/. Head to your closest grocery store to grab a box of Off the Grid waffles and enjoy for yourself.  

About Kellogg Company  

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com

 

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SOURCE Kellogg Company

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