Annual Shareowner Meeting

KELLOGG COMPANY 2016 ANNUAL SHAREOWNER MEETING

Presentation Replay:

Video replay, audio webcast and printable slides available from the 2015 Annual Shareowner Meeting. Click here

Date and Time:

Friday, April 29, 2016 – 1:00 pm Eastern Time (Doors open at 12:00 pm ET)

Location:

W.K. Kellogg Auditorium
50 W. Van Buren
Battle Creek, MI 49017

Attendance:

Due to seating space restrictions, each attendee must be a current holder of Kellogg stock with an account in their name. Spouses of shareholders not on a joint account are not eligible. Shareholders that are minor children may attend with the adult that is the official custodian on the account. You may request one caregiver ticket per shareholder needing special assistance to attend the meeting. (Verification may be required.)

Tickets:

Recipients of proxy via US Mail from Kellogg Company

A printed copy of your ticket(s) is included in your 2013 proxy statement sent by Kellogg Company. (Top half of proxy sheet) See example

Recipients of proxy via electronic delivery from Kellogg Company

Print a copy of the Email you receive from ProxyVote.com regarding the Kellogg Company annual meeting. This will serve as your ticket. You may black out all personal information except name(s) on the account and indication that Kellogg shares are held. See example

All Others

Tickets are available with written verification of Kellogg Company stock ownership. We do not need to know the amount of shares, only the name(s) on the account in which the Kellogg shares are held.

  • Examples of written verification:
  • Mail or fax verification to:
    Kellogg Company Investor Relations
    One Kellogg Square
    PO Box 3599
    Battle Creek, MI 49016
    Fax: (269) 660-4178
Questions about tickets?

Contact Jodi Rogers at Kellogg Company.
Telephone: (269) 961-6826
Fax: (269) 660-4178
Email: investor.relations@kellogg.com

Except for pre-verified tickets being held for pick up, tickets may be obtained at the event ONLY by presenting written verification of Kellogg ownership at the registration table.

Directions:

From I-94 take Exit 98B north into downtown Battle Creek (I-194 / M- 66 North). I-194 ends, becomes Division Street.
Continue north on Division St. past East Michigan Avenue.
Turn left (northwest) onto Van Buren Street.
Cross NE Capital Avenue and North Avenue.
W.K. Kellogg Auditorium is on the right. (Approximately 4 miles from I-94).
See below for parking availability.

Parking:

There are a number of city parking lots and ramps are available within 2 – 4 blocks of the auditorium. A parking fee may apply.

Internet Availability:

A video replay of the presentation, along with easy-print slides, will be available on this website beginning at 5:00 pm ET, Friday, April 29, 2016. These items will remain posted for at least one year. Click here for webcast information

Letter to Shareowners

Letter to Shareowners from John Bryant, Chairman and CEO

Dear Share Owners,

John Bryant

It seems appropriate to begin this letter by taking a moment to recognize a significant milestone. This year, we are marking Kellogg Company’s 110th year in business.

W.K. Kellogg formed what became his namesake company in 1906, starting out with a tiny factory and only 44 employees in a small Michigan town. Facing slim odds of success, meager resources and fierce competition, our visionary, always-optimistic founder persevered and built one of the world’s most enduring companies.

By looking at the essential ingredients Mr. Kellogg brought to his new enterprise 110 years ago, a potent recipe for long-term success is revealed. First, he built his business out of his beliefs in wellness, nutrition and that there was a simpler, more satisfying way to enjoy breakfast. Second, he established a culture of innovation in which challenging conventional wisdom, taking risks and experimenting with new ideas were encouraged.

Above all, Mr. Kellogg believed in his people, instilling in them a hunger for opportunity, an unwavering tenacity and a bold legacy of leadership that’s resonated across generations of Kellogg employees. The values he instilled in our company are what continue to guide us today, and I’m quite certain he would be proud of what we have accomplished in his name.

Over this long history, much has changed in our industry. Consumer tastes have shifted and new marketplaces have emerged, but our commitment to bringing our best to the world each and every day has never faltered. As we embark on 2016, there is one fact that I hope is as crystal clear to you as it is to me: Kellogg is just getting started.

Today, we remain focused on our consumers, our customers, our partners, our employees, our communities and you, our shareowners. I am confident that the strategies we have put in place will continue to drive growth around the world, enabling us to achieve our goals and meet the high expectations we all have for the company.

Defining Who We Are

We believe Kellogg is, ultimately, more than a business. Every day, we strive to be a diverse, inclusive community of passionate people making a difference around the world — in other words, a company with a heart and soul. This is captured within our 2020 Growth Plan, ensuring that our global growth strategy keeps us focused on winning and on doing the right things.

The very essence of who we are as a company is reflected in our unwavering dedication to nourishing people with our foods, feeding those in need, nurturing our planet and living Mr. Kellogg’s values in everything we do. In fact, we continue to place a significant emphasis on the K Values, behaviors that shape our culture and guide how we run our business. During 2015, we re-emphasized these values throughout our global organization to ensure that we always live up to the promise of being a company with a heart and soul. Increasingly, our stakeholders — including our consumers — are motivated to buy from, and work for, companies and brands who share their values.

Just as we’re committed to the long-term health of our company, we’re also committed to the success of our communities. At Kellogg, we believe that every child deserves to start the day with the power of breakfast… and we’re making it happen. Through our global signature cause, Breakfasts for Better Days, we’ve already exceeded our commitment – providing more than 1.4 billion servings of cereal and snacks since 2013 to children and families in need, worldwide. We’ll continue this important work in the future.

Importantly, we are also furthering our efforts to foster sustainability across our business and with our partners. We took many steps last year intended to make a difference, including taking part in the United Nations Climate Change Conference (COP21) in Paris, where we announced bold plans to reduce our greenhouse gas emissions by 65 percent by 2050, while working with our suppliers to cut their emissions in half.

Of course, Kellogg has been active in our communities and in environmental sustainability efforts for many years. But today, more than ever, the world needs companies who are not only focused on business success, but who are also passionate about making a positive difference. This is a spirit and desire that’s clearly burning within the hearts and minds of our Kellogg people worldwide.

Just Getting Started

In closing, I want to say again that Kellogg is just getting started. I sincerely believe that we have barely scratched the surface of this company’s potential. I am confident that the many great things we have accomplished over our first 110 years were simply a great start — a prelude to what we can and will do in the coming days, months, years and decades. This confidence is borne of the fact that our strong management team and dedicated employees remain focused on the very things that matter most to our success: making great food, delighting our consumers and serving our customers.

We have a very simple, clear strategy against which we have been executing. Plus, as a team we are absolutely committed to continuing the successes made in 2015 and driving profitable growth in the future.

Lastly, I’d like to say how grateful I am for your confidence in our business and your support. Our investors are the very foundation of this company. Together, we are Kellogg. We’re 110 years young — and our best days are definitely yet to come!

Sincerely,

John Bryant

John Bryant

2015 Annual Report

Account Assistance

Assistance for Current Share owners

Kellogg Company employs Broadridge Corporate Issuer Solutions as its transfer agent.

(A transfer agent is an agency appointed by a corporation to maintain shareowner records, including purchases, sales and account balances, and to resolve issues regarding certificates.)

Mailing Address:

Broadridge Corporate Issuer Solutions, Inc.
P.O. Box 1342
Brentwood, NY 11717

Telephone:

(877) 910-5385
1-720-399-2178 (International Toll Free)

Website:

http://shareholder.broadridge.com/k

Direct Stock Purchase Plan

Kellogg Direct™

Prospectus / Forms / Online Enrollment

Kellogg Direct™ is a direct stock purchase and dividend reinvestment plan that provides a convenient and economical method for new investors to make an initial investment in shares of Kellogg Company common stock and for existing investors to increase their holdings of our common stock.

Summary of Plan Features:

  • Initial investment / Enrollment. If you are not currently a share owner, you can make an initial investment in our common stock, starting with as little as $50.
  • Optional cash investments. You can increase your holdings of our common stock through optional cash investments of $25 or more. You can make optional cash investments by check, one-time electronic funds withdrawal from your bank account, or by authorizing automatic monthly deductions from your bank checking or savings account. You may invest up to $100,000 per year through the plan.
  • Automatic dividend reinvestment. You can also increase your holdings of our common stock through automatic reinvestment of your cash dividends. You can elect to reinvest all or a percentage of your dividends.
  • Automated transactions. You can execute many of your plan transactions online or by phone if you establish automated privileges with a PIN.
  • Fees. There is a one-time enrollment fee of $15 for new investors. There is no enrollment fee for current registered owners transferring shares into the plan. Kellogg Company pays all administrative fees on stock purchases, stock transfers, dividend reinvestments, and dividend payments. The share owner will pay administrative fees and commissions on stock sales only.

Please refer to the prospectus for details on the plan. If you have further questions regarding Kellogg Direct, please contact Shareowner Services toll-free at (877) 910-5385.

More information on Direct Stock Purchase Plan