Annual Shareowner Meeting

KELLOGG COMPANY 2017 ANNUAL SHAREOWNER MEETING

Presentation Replay:

Video replay, audio webcast and printable slides available from the 2016 Annual Shareowner Meeting. Click here

Date and Time:

Friday, April 28, 2017 – 1:00 pm Eastern Time (Doors open at 12:00 pm ET)

Location:
*NEW FOR 2017*

McCamly Plaza Hotel
50 Capital Ave. SW
Battle Creek, MI 49017

Attendance:

*NEW FOR 2017* Due to the new meeting location, space is limited and registration will be taken on a first-come, first-serve basis. In addition, each attendee must be a current holder of Kellogg stock with an account in their name. Spouses of shareholders not on a joint account are not eligible. Shareholders that are minor children may attend with the adult that is the official custodian on the account. You may request one caregiver ticket per shareholder needing special assistance to attend the meeting. (Verification may be required.)

Admission Tickets:

Recipients of proxy via US Mail from Kellogg Company

Register online via http://proxyvote.com. Enter your 16-digit control number provided on your proxy card, voter registration form, or notice. Then, click ‘Register for Meeting.’  An electronic confirmation will be provided; print and use as your ticket on the day of the event. See example

Recipients of proxy via electronic delivery from Kellogg Company
Register online via http://proxyvote.com.  Enter your 16-digit control number provided on your proxy card, voter registration form, or notice. Then, click ‘Register for Meeting.’  An electronic confirmation will be provided; print and use as your ticket on the day of the event. See example

Recipients of proxy via US Mail from a broker
Proxy statements will be sent to you from your broker, or directly to your broker, depending on how your account was set-up and will include your control number. Register online via http://proxyvote.com. Enter your 16-digit control number provided on your proxy card, voter registration form, or notice. Then, click ‘Register for Meeting.’ An electronic confirmation will be provided; print and use as your ticket on the day of the event. See example

If you do not pre-register for the meeting, a seat cannot be guaranteed.  If seating is available, you will be issued an admission ticket by providing proof of stock ownership at the registration table.

Directions:

From I-94 take Exit 98B north into downtown Battle Creek (I-194 / M-66 North).
Turn left onto Hamblin Avenue.
McCamly Plaza Hotel is on your right, just passed Capital Avenue SW.
See below for parking availability.

Parking:

There are a number of city parking lots and ramps are available within 2 – 4 blocks of the hotel. A parking fee may apply.

Internet Availability

The presentation will be webcast live at 1:00 pm ET on this website. A video replay of the presentation, along with easy-print slides, will be available on this website beginning at 5:00 pm ET, Friday, April 28, 2017. These items will remain posted for at least one year.

Account Assistance

Assistance for Current Share owners

Kellogg Company employs Broadridge Corporate Issuer Solutions as its transfer agent.

(A transfer agent is an agency appointed by a corporation to maintain shareowner records, including purchases, sales and account balances, and to resolve issues regarding certificates.)

Mailing Address:

Broadridge Corporate Issuer Solutions, Inc.
P.O. Box 1342
Brentwood, NY 11717

Telephone:

(877) 910-5385
1-720-399-2178 (International Toll Free)

Website:

http://shareholder.broadridge.com/k

Direct Stock Purchase Plan

Kellogg Direct™

Prospectus / Forms / Online Enrollment

Kellogg Direct™ is a direct stock purchase and dividend reinvestment plan that provides a convenient and economical method for new investors to make an initial investment in shares of Kellogg Company common stock and for existing investors to increase their holdings of our common stock.

Summary of Plan Features:

  • Initial investment / Enrollment. If you are not currently a share owner, you can make an initial investment in our common stock, starting with as little as $50.
  • Optional cash investments. You can increase your holdings of our common stock through optional cash investments of $25 or more. You can make optional cash investments by check, one-time electronic funds withdrawal from your bank account, or by authorizing automatic monthly deductions from your bank checking or savings account. You may invest up to $100,000 per year through the plan.
  • Automatic dividend reinvestment. You can also increase your holdings of our common stock through automatic reinvestment of your cash dividends. You can elect to reinvest all or a percentage of your dividends.
  • Automated transactions. You can execute many of your plan transactions online or by phone if you establish automated privileges with a PIN.
  • Fees. There is a one-time enrollment fee of $15 for new investors. There is no enrollment fee for current registered owners transferring shares into the plan. Kellogg Company pays all administrative fees on stock purchases, stock transfers, dividend reinvestments, and dividend payments. The share owner will pay administrative fees and commissions on stock sales only.

Please refer to the prospectus for details on the plan. If you have further questions regarding Kellogg Direct, please contact Shareowner Services toll-free at (877) 910-5385.

More information on Direct Stock Purchase Plan