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BATTLE CREEK, Mich., April 4, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Kellogg Company (NYSE: K) is introducing two new additions to the grocer's wholesome snacks aisle -- Kellogg's(R) Granola Munch'ems(TM) and Special K(R) Snack Bites. Each product features individual pouches of bite-sized morsels perfect for busy, on-the-go consumers.
All-new Granola Munch'ems crunchy snack bites are made with whole grains and several essential vitamins and minerals such as Vitamin A, Vitamin B6, Thiamin, Niacin, Riboflavin and Calcium. Each 130-calorie serving pouch provides a wholesome and delicious snack, and its bite-size, triangle-shaped pieces make them easy to enjoy on the go -- just pop and eat, with no messy crumbs to clean up. Granola Munch'ems are available in two flavors: Honey Oat and Brown Sugar Cinnamon. Each 6.3-ounce box contains six single-serve pouches.
"People love the great taste and nutrition traditional granola provides, and want something that is convenient in today's increasingly on-the-go lifestyles," said Cheryl Dolven, R.D., M.S., Nutritionist for Kellogg Snacks. "With new Munch'ems consumers can enjoy a great tasting nutritious snack anywhere, anytime. We think this will change the way people think about granola and snacking."
For those re-focusing their commitment to shape management, an old favorite just got more convenient. Kellogg is also expanding its popular Special K line with the addition of Special K Snack Bites. Each 90-calorie pack features clusters of lightly textured, multi-grain Special K cereal with a touch of vanilla or strawberry flavors -- great for a pick-me-up prior to a work-out or an afternoon snack. Snack Bites can also be incorporated as a snack into the Special K Challenge, the two-week plan to help kick-start consumer's diets and their commitment to a long-term healthier lifestyle. The 4.87-ounce packages contain six single-serve pouches.
Granola Munch'ems and Special K Snack Bites are available nationwide with a suggested retail price of $3.39.
About Kellogg Company
With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at www.kelloggcompany.com.
(R), TM, (C) 2006 Kellogg NA Co.
(C) 2006 Kashi Company
(C) 2006 Famous Amos Chocolate Chip Cookie Co., LLC
SOURCE Kellogg Company
Kris Charles of Kellogg Company, +1-269-961-3799; or Kim Hale of The Rogers Group, +1-310-552-4176, for Kellogg Company
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Copyright (C) 2006 PR Newswire. All rights reserved.
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