Company Overview
With 2006 sales of nearly $11 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.
Kellogg Company's business is broadly divided into two divisions: Kellogg North America and Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and specialty channels businesses in both the United States and Canada. Kellogg International is divided into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
The North American Retail Cereal business includes many of the Company's popular brands such as Special K and Kellogg's Frosted Flakes, and Kashi, our natural brand. The North American Retail Snacks business includes Keebler cookies and crackers, such as Chips Deluxe and Cheez-It, wholesome snacks, such as Nutri-Grain bars, fruit snacks such as Kellogg's Streamers, and our popular toaster pastry brand, Pop-Tarts. The Frozen and Specialty Channels business includes brands such as Eggo and Morningstar Farms, and the food service, convenience store, vending, and drug store businesses.
The Kellogg International business focuses almost exclusively on the cereal and wholesome snack categories within the respective regions. The European business includes cereal brands such as Special K and Crunchy Nut Cornflakes and wholesome snacks such as Special K bars. The Latin American business also focuses predominantly on cereal, including brands such as Zucaritas and Kellogg's Cornflakes, and wholesome snacks such as All-Bran bars. The Asia Pacific business includes cereals such as Kellogg's Bran Flakes and All-Bran in Japan and Nutri-Grain in Australia. Our snack brands in Asia Pacific include Special K bars, Nutri-Grain bars, and Muesli bars.
Staying On Track
We have done a lot of work over the last six years improving our Company. We have dramatically changed the ways in which we conduct our business. We have changed our strategy, the way in which we measure success, and even our long-term goals. We also changed the way in which we communicate our performance and the way we measure the ongoing health of the business. We are constantly focused on generating sales growth through brand building and innovation. For us, brand building is just advertising and consumer promotion; it does not include any activity that lowers the price of our products.
News Feeds